Dense breast campaign gets Euro awareness boost

0 (DB-I) has announced plans for international expansion with specialized content for Europe and neighbouring countries.

The organisation claims the growth is due partly to the increasing need for breast density information. The three year-old non-profit will provide a section featuring European screening guidelines by country and additional content “developed and curated” by a newly appointed coalition of physicians from Europe and neighbouring countries.

Breast cancer remains the most common cancer among European women, and about 40% of both American and European women have dense breasts, the organisation says. Dense breast tissue can mask cancer detection on mammography and increases risk of developing breast cancer.

Internationally recognized breast cancer radiologist, Athina Vourtsis, MD, PhD, director and founder of Diagnostic Mammography Center in Athens, Greece, will serve as the organization’s European liaison.

Cheryl Cruwys, a career educator with administration experience in Europe who has been instrumental in breast density education in the United Kingdom, joins DB-I as European education coordinator. Cheryl is also a key Pink Ribbon ambassador, see (bottom).

Both will play a key role in European content development, along with coalition members, who include Prof. László Tabár of Sweden, Prof. Alexander Mundinger and Prof. Christiane Kuhl of Germany, Prof. Michael Fuchsjäger of Austria, Prof. Enzo Durante and Dr. Adriana Bonifacino of Italy, Prof. Boris Brkljačić of Croatia, Prof. Dragana Djilas of Serbia, Dr. Chrysa Tziakouri-Shiakalli of Cyprus, Dr. Nick Perry of the UK and Prof. Isabelle Tomassin-Naggara of France.

Website content will be generated by their collective expertise and will offer a well-rounded perspective on the screening and risk considerations of dense breast tissue to advance a better educated dialogue on the topic.

Commenting on DB-I’s growth, Wendie Berg, MD, PhD, the organization’s chief scientific advisor, notes, “The website is rich in medically sourced information. The European coalition will have its own board representing Europe and nearby nations.  We are thrilled to expand this website to the European clinical community and help educate on this very important issue.”

The organization is currently in the process of securing unrestricted educational grants to support the expansion planned for October 2018. Donors interested in supporting this initiative should contact the organization for more information at



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Pink Ribbon is the growing international network of doctors, researchers, charities and other campaigners, interested in bringing forward the date where breast cancer-related deaths are a thing of the past. It focuses on events and information provision, including website bulletins, conferences and awards (being planned for 2018). It is led by publisher Gerard Dugdill.

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