MASTERPLAN SUMMARY

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KEY PRIORITIES BMN (Breast Medicine Now) part 2. A series of vox pops/research to help develop and communicate campaign priorities, lobby, and secure prevention and cure standards. PINK RIBBON EUROPE. Sourcing European/EU partner

SORT SCREENING. A major new campaign and project in the UK, working with govt, to boost/perfect breast screening, all types. Bringing in corporate IT and data partners. It could be used as a template for other regions. UK campaign to look at all aspects of screening, could be extended.

PINK RIBBON ARICA, we have launched a partnership with Breast Care International in Ghana/West Africa. Initial work is needs assessment, and the creation of a strategy to boost service provisions In progress with BCI
INCLUSIVE TRIALS. Work with Clinispan on trials inclusivity

Review of work in metastatic breast cancer, with possible GLOBAL METASTATIC DATA campaign. Start of project. Link in prep. with ABC Global Alliance.

FINANCIAL FUNDS. Creation of a series of high-finance funds in various regions, eg PINK RIBBON AFRICA with Mauritius, and PINK RIBBON CARIBBEAN via Cayman Islands. Working with various jurisdictions and tech/legal support

More work on developing offices in other jurisdictions, ASIA, AUSTRALASIA, SOUTH AMERICA. Ongoing.

EVENT TIMETABLE

London Fashion Week Partnership event, 16 Sep, London DONE
Pink Ribbon Partnerships event. Launching Pink Ribbon. 28 Sep, London DONE
Dinner dance to launch Pink Ribbon awards. Scotland, spring 2024 or autumn
Pink Ribbon awards I New York, fall 2024 or 2025

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About Author

Pink Ribbon is the new global charity seeking to make breast cancer-related deaths are a thing of the past. It focuses on political lobbying and campaigning, and the showcase Pink Ribbon awards. Global MD Gerard Dugdill gd@pinkribbon.co

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