Post diagnosis: Easy as ABC?


Well done too to Jo Taylor, for her performance as patient rep. at the recent Britain Against Cancer conference. Jo has a great site, ABC Diagnosis, helping primary and secondary breast cancer making informed choices, with blogging and patient advocacy, and a little bit of fire in the belly.

Check out:

Here’s a question for the industry, including the third sector. Is there too much duplication in information creation, and should we use resources for other things? Let us know what you think by emailing

Jo also recently raised the profile of the infographic she created red-flagging signs of secondary cancer. She recently received recognition – in terms of an apology regarding the authenticity of her work – from two major charities, after the infographic was found to be in widespread use:

Jo’s infographic

One of Jo’s friends Nicola Cottington is also asking the community to write to their local MPs to improve the patient regime for secondary breast cancer. See:


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Pink Ribbon is the new global charity seeking to make breast cancer-related deaths are a thing of the past. It focuses on political lobbying and campaigning, and the showcase Pink Ribbon awards. Global MD Gerard Dugdill

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